Amazon’s Choice is a label given to a product when Amazon believes it is the best match for a specific keyword. In search results, the badge is visible in the top left corner of a product’s image, or just below the title on product detail pages.
Amazon’s Choice products first appeared on the platform in 2015, with the arrival of the Echo Dot. As Echo became more popular, more and more customers spoke their requests to Alexa, Echo’s voice assistant. Unlike shopping on a desktop, it’s difficult to browse and filter results via voice search. (Although Alexa’s AI is smart, she’s not that smart.)
Amazon needed a way to simplify shopping for voice, so they introduced Amazon’s Choice as a way to quickly match keyword searches with the most relevant products. Today, the badge can be found on both mobile and desktop, in addition to voice.
Amazon’s Choice Vs. Best Seller Badge
Contrary to popular belief, Amazon’s Choice is not the same thing as the Best Seller Badge. Although both badges indicate high-quality products, Amazon’s Choice is given to the best match for a particular keyword. The Best Seller badge, on the other hand, is given to products that have sold the most units per hour in their category.
In other words, Amazon’s Choice is determined by SEO, and the Best Seller badge is determined by sales velocity.You can see the difference between Amazon’s Choice and the Best Seller Badge by looking at the search results for “decorative stapler.”
The first product, an attractive stapler in white and gold, is an excellent match for the query “decorative stapler.” Its counterpart, a heavy-duty black one, is half the price and handles twice the capacity. The heavy-duty one is less “decorative”, but it’s certainly a better stapler.
Therefore, the better-selling product gets a Best Seller badge because it sells better in the stapler category. The more relevant stapler, however, receives Amazon’s Choice for the keyword.
Notice that a product can have a Best Seller badge AND be Amazon’s Choice for a keyword. That same bestselling stapler, for example, is Amazon’s Choice for another query, “stabler”.
(Typically, Amazon doesn’t recognize misspellings as keywords, but this particular example seems to be so commonly misspelled that Amazon can’t tell the difference.)
What Does Amazon’s Choice Mean?
What does Amazon’s Choice badge mean for your bottom line? Well, this little badge carries a lot of meaning for Amazon sellers, including huge boosts in conversion rates. In fact, a Profitero study found that products with an Amazon’s Choice Badge received twice the traffic than comparable products without one.
It’s clear – Amazon’s Choice products sell more units. Is there some Amazon’s choice badge hack that is sure to get you that coveted seal of approval from Amazon? Bad news for the sellers that scroll Reddit looking for a shortcut to Amazon’s choice and sales – the best way to get the badge is to be an all-around amazing seller, plain and simple.
When you are a great Amazon seller with a well-optimized listing, you will have no problem being Amazon’s most relevant product for a search term. As with most things on Amazon, the devil is in the details. In order to optimize your listing for Amazon’s Choice, you need to know more about the process.
How does Amazon choose the most relevant products for search terms? Well, Jeff Bezos sits in one of his many homes and sorts through millions of customer queries to pick his favorite. He buys and surveys each Amazon product, pays special attention to small owned businesses…
Made you look.
Actually, the eCommerce behemoth developed an algorithm to do the picking automatically. Their equation is based on a series of inputs. The most important factor? The number of clicks and conversion rates on a given search term’s results page.
How To Get Amazon’s Choice
In addition to clicks and conversions, there are some supplemental improvements you can make to increase your chances of being selected. Start with our top three tips to crack the code and get your next Amazon’s Choice badge.
1. Be a Great FBA Seller
Amazon doesn’t want to promote products that are hard to buy! To make a profit, Amazon needs to connect shoppers with products that are available to ship, ready at the click of a button, and Prime eligible.
If you’re not an FBA seller already, apply to be one. Once you offer fast, free shipping, it will be far easier to convert shoppers and move products. Side note: make sure that you have enough inventory so that you always win the Buy Box.
All these tips are general best practices for successful Amazon selling, but implement them now, and you’ll be one step closer to Amazon’s Choice.
2. Tailor Your Listing to Highly Relevant Keywords
A lot of new sellers don’t understand Amazon SEO and get distracted by high search volume keywords. Remember to always think about search intent when selecting a target keyword.
For example, Paladone sells a novelty Game Boy mug. Game Boys were big in the 90s, so they’re probably not going to convince someone shopping for “gifts for boys 5 years old” to purchase it.
Even though the keyword “gifts for gamers” has a lower search volume, it more relevant to this product. They’ve got a better chance of conversion on the results page for this keyword.
Basically, a keyword is only as valuable as your product’s potential to convert on that search term’s results page. Select a long-tail keyword to target with your listing, and you’re more likely to rank, sell products, and get the badge.
Don’t stop at one keyword though! Expand on your keyword by finding phrases that semantically related. A keyword tool will show you related search terms, so that you can then sprinkle spelling variants and alternate phrasings throughout your listing like chocolate chips in cookies.
3. Maximize Sales Velocity and Reviews
The better your product listing, the easier it will be to get Amazon’s Choice. However, you can optimize until the cows come home, without ever getting the magic badge. Why? You likely don’t have enough sales or reviews.
If you’re selling on Amazon, you already know that a high sales velocity and multiple reviews are good for business. But sales and reviews are also a huge benefit to the overall SEO of your listing.
Start by improving your star rating. A highly rated, well-priced product will make it easier for all the SEO you’ve done to pay off. Sure, you may be in control of things like setting competitive pricing, but you can’t exactly leave yourself good reviews. With a tool like Seller Labs Pro, you can solicit reviews AND stay Amazon compliant.
Pro Tip: As your customer rating improves and you start to make more sales, you’ll want to ensure your return rate stays low. Check your return rate periodically in your Seller Central Account.
Conclusion
The nifty part about all this fun work? It pays off twice. The three tips above will not only help you get Amazon Choice, but it will also help you get a Best Seller badge for your category! If you’re looking for specifics on how to get the Best Seller badge, read our full article.
How to Get an Amazon Best Seller Badge for Your Product [UPDATED 2021] (opens in new tab)
eCommerce How to Get an Amazon Best Seller Badge for Your Product [UPDATED 2021]
Learn how to get the much-coveted Amazon Best Seller badge for your product by selling the greatest number of products within your category.
Ashley Kochans
FAQs
The Amazon Choice badge is all about promoting listings that best match a particular keyword while the Best Seller badge is given to products that sell the most units per hour within their product category. Simply put Amazon Choice recipients are determined by SEO long-term sales and some quality checks.
Does Amazon's Choice mean its good? ›
Amazon's Choice is a designation that Amazon gives to products that they believe are the best of the best. The criteria for being an Amazon's Choice product are not public, but it seems that they take into account factors such as reviews, price, and availability.
Who gets Amazon Choice badge? ›
The Amazon Choice badge is given to products that best match the target keyword. The Amazon Best Seller badge is given to the products that have sold the most in their category over a period of time. So Amazon Choice is essentially determined by SEO while Amazon Best Seller is determined by overall sales.
How do I get my Amazon Choice rating? ›
How to Get the Amazon's Choice Badge
- Make Your Products Prime-Eligible. Amazon tends to favor products that include fast shipping. ...
- Target the Most Relevant Keywords. ...
- Earn Good Reviews and Ratings. ...
- Practice Competitive Pricing. ...
- Optimize Your Product Page.
Sellers on top of a particular keyword search result earn the Amazon choice badge while popular products with the highest sales in a specific category earn the Amazon Bestseller badge. Amazon SEO affects the choice badge since it is associated with having a popular product keyword.
Why did I lose the Amazon Choice badge? ›
Amazon evaluates all products and offer the badge for a selection of searches. The badge might appear and disappear from products without notice. You will see the badge resulting from some searches and not others, as any one product might have qualified as Amazon's Choice for only certain search terms.
What's the difference between good and acceptable on Amazon? ›
Used – Good: The item is in perfect working condition, though showing wear-and-tear from regular use. Used – Acceptable: Wear-and-tear may include scratches, dents, and the like.
What does #1 best seller on Amazon mean? ›
A: An Amazon Best Sellers Rank (BSR) is a metric that indicates how a product is selling in the Amazon store compared to other products listed in the same category. It's calculated based on sales data over time, with recent sales impacting the score more than past sales history.
What is good better best quality on Amazon? ›
You can set the streaming quality and download quality separately. You can choose from Data Saver, Good, Better, and Best. These range from 0.14 GB per hour all the way up to 1.82 GB per hour. For the mobile app, there's also an option to turn on the highest quality when connected to WiFi.
Do blue badges get paid more Amazon? ›
Blue badges and white badges do the same jobs. But blue badges are paid slightly better, get more benefits, and have slightly more job security. Paid sick days either come out of your paid time off or vacation time. At my warehouse, the base wage for a blue badge direct hire is $16.25 [an hour].
Having a blue badge means you are a full time employee. As an incoming associate you will be assigned a Tier 1 position. You will have to follow the company's policy and steps in order to move up. If you know you want to work for Amazon for a while or long term, it's best to apply for the full time.
Who is eligible for a ++ Amazon? ›
Sellers are eligible for Premium A+ Content if: The seller has already published A+ Brand Story to all ASINs within the catalog that they own. This can be confirmed by accessing the A+ Content Manager to determine if they have created and published a project.
What are Amazon badges? ›
A badge is a symbol that tells other Amazon customers something interesting about you. You can earn badges by creating useful content on Amazon. Some badges may be temporary, and some badges may look different, depending on where you see them.
How do I increase my rating and review on Amazon? ›
The Review Automation tool is available through the Jungle Scout Suite and Professional plans.
- Use Amazon's “Request a Review” button.
- Enroll your product in the Amazon Vine Program.
- Create a contact list for emails.
- Utilize product inserts.
- Mitigate negative reviews.
- Launch products using Promotions.
Making it to Amazon's Best Seller Badge List is similar to scoring a spot on the Billboard Hot 100—a true testament of your product's popular appeal. The badge stands to increase visibility and credibility. Plus, it draws more traffic to your products, leading to an uptick in sales.
What is Amazon best seller's rank number? ›
What is Amazon Best Sellers Rank? An Amazon Best Sellers Rank (BSR) is a number that nearly every product in its multi-million product catalog is awarded once the item has had at least one sale. For that reason, the BSR is a good indicator of how well a product is currently selling on Amazon.
What are the levels of Amazon seller? ›
You can opt to sell as an Individual, a Professional, or—if you manufacture products directly and sell them wholesale to Amazon—as a vendor.
Can you lose Amazon Choice badge? ›
Our keyword tracker will monitor how many keywords get Amazon's Choice each day: You can even set up alerts, so if a product you're selling loses the Amazon's Choice badge you can take action and try to reclaim the badge.
What does orange badge mean Amazon? ›
This well-known orange badge is given to the top 100 best sellers in any particular category and subcategory.
What does purple badge at Amazon mean? ›
Green and Yellow badges (contractors and temps) are the old card size. Blue means you've been at amazon for 0-4 years, orange/yellow = 5-9 years tenure, red = 10-14 years tenure, purple = 15+
In most cases, used or open box items purchased from Amazon Warehouse and shipped from Amazon.com can be returned within 30 days of receipt of shipment. Some products have different policies or requirements associated with them.
Does Amazon check used items? ›
All of our products go through a quality check prior to being sold. We use conditions such as "Like New" to give you an understanding of the overall condition the product is in. We then help you better understand the item condition by listing comments unique to that item.
Will Amazon take back used items? ›
Doesn't matter. If the item had been opened or used they'll take it back within 30 days. Plus, they'll pay for the return shipping charges.
What is a good rank on Amazon? ›
Amazon Sales Rank or BSR is ideally ranked from 1 to 1 million. A good Amazon Sales Rank is from #1-3, meaning that you are on the top three results. Now, this means that a potential buyer is more likely to buy yours. In short, the lower your number, the higher your rank is.
How do I know if a seller is good on Amazon? ›
How To Avoid Scam Sellers On Amazon
- Purchase Directly From the Brand or Manufacturer. Make sure you check who the seller of the listed product is. ...
- Look For Amazon's Stamp of Approval. ...
- Look at Seller Feedback.
Product will be restored to its original factory settings and will be in one of the following cosmetic conditions: Premium or Excellent - no signs of cosmetic damage when held 12 inches away. Good - Light scratches, barely visible when holding the device 12 inches away.
Are Amazon prices better? ›
A study finds online prices are on average 13 percent less expensive on Amazon.com than other leading U.S. retailers across 15 categories, narrowing from 14 percent lower in 2021 and 16 percent in 2020.
What does HD mean on Amazon? ›
If you subscribe to Amazon Music Unlimited, you can listen to 100 million songs in High Definition (HD) and millions of songs in Ultra High Definition (Ultra HD) for no extra charge. You can listen to HD and Ultra HD music on Echo devices, Sonos speakers, Fire TV, iOS, Android, Desktop, and more.
How much is the 6 month raise at Amazon? ›
30-. 50 every 6 months and they will not negotiate on hourly pay.
How much does Amazon pay Tier 1? ›
How much does a Tier 1 Agent make at Amazon.com in the United States? Average Amazon.com Tier 1 Agent hourly pay in the United States is approximately $17.74, which meets the national average.
As more and more of its workers talk about joining labor unions to seek higher pay, Amazon has decided to give those employees a raise.
What do the different color badges at Amazon mean? ›
The photo ID badge is edged in blue, and Amazonians keep their "blue badge" for years – until they get yellow, red, purple, or silver badges to celebrate their 5th, 10th, 15th, and even 20th "Amaversaries," as work anniversaries are called inside the company.
What are the benefits of a Blue Badge? ›
A Blue Badge will help you to park close to your destination, either as a passenger or driver. The badge is intended for on-street parking only. Off-street car parks, such as those provided by shopping centres, hospitals or supermarkets are covered by separate rules.
What is the difference between blue and white badge? ›
The White Badge is issued to a specific vehicle and, unlike the Blue Badge, cannot be swapped between different vehicles.
What is the age limit on Amazon? ›
If you are under 18, you may use the Amazon Services only with involvement of a parent or guardian. Parents and guardians may create profiles for teenagers in their Amazon Household. Alcohol listings on Amazon are intended for adults.
Does anyone get hired at Amazon? ›
To get a job at Amazon, you will need very impressive technical skills and relevant work experience. Even entry-level roles and internships can be very competitive. However, if you can pass the rounds of rigorous interviews and assessments, you will be able to reap the benefits of being an Amazon employee.
What is an Amazon A+ page? ›
A+ Content allows you to add images, text, and comparison tables to your Amazon detail page to engage readers and give them more information as they consider buying your book. Add A+ Content to your detail page to make your book stand out, connect readers with your books, and share more about your author story.
What do badge colors at Amazon mean? ›
Green and Yellow badges (contractors and temps) are the old card size. Blue means you've been at amazon for 0-4 years, orange/yellow = 5-9 years tenure, red = 10-14 years tenure, purple = 15+
What happens when you become a blue badge at Amazon? ›
Having a blue badge means you are a full-time employee. As an incoming associate, you will be assigned a Tier 1 position. You will have to follow the company's policy and steps in order to move up. If you know you want to work for Amazon for a while or long term, it's best to apply for the full time.
What is blue and yellow badge in Amazon? ›
The photo ID badge is edged in blue, and Amazonians keep their "blue badge" for years – until they get yellow, red, purple, or silver badges to celebrate their 5th, 10th, 15th, and even 20th "Amaversaries," as work anniversaries are called inside the company.
The #1 Amazon best seller badge is awarded to the product that has the highest number of sales in a specific category. Besides, Amazon's A9 algorithm updates the best sellers rank (BSR) every hour.
How much do Blue Badge Amazon employees make? ›
The estimated total pay for a Blue Badge Shopper at Amazon is $25 per hour. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $20 per hour.
What does the green badge mean? ›
The green ribbon is the symbol of mental health awareness. All proceeds go towards our vital work as a charity focused on mental health and prevention.
What is the difference between green badge and Blue Badge? ›
Blue, Green and White
Broadly speaking they are as follows: a White Badge for guiding around a specific tourist site; a Green Badge for guiding walking tours and museum/gallery tours in a specific town/city, plus the Blue Badge that covers all of the above in a larger geographical area.
What is green badge in Amazon? ›
AMAZON VERIFIED PROFILE
This badge indicates that the identity of this contributor has been verified by Amazon.
What color badge is full-time at Amazon? ›
Blue badges are for full-time and part time permanent employees. If you see a colored boarder around them such as orange or red, that signifies how long they were with the com...
What is the difference between a white badge and a Blue Badge? ›
The White Badge is issued to a specific vehicle and, unlike the Blue Badge, cannot be swapped between different vehicles.
How long does it take to be converted blue badge at Amazon? ›
Considering how long you have been there, you'll most likely be converted the next time they need more blue badges, but it may not be until January. Apply For Amazon Warehouse you have to be in the company for at least 3 months at the time of a conversion.
What is the black badge in Amazon? ›
The Black-Owned Business badge tells customers when a current featured offer product is sold by a Black-owned business.
Does Amazon Blue Badge get paid weekly? ›
Full-time Amazon employees are given a 'Blue Badge' status. As this type of worker, you'll receive payment monthly and have the chance to enjoy additional benefits.
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