The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (2024)

Author:Brian Frey|Published Jan. 16, 2024

Our best stock brokers for beginners, options, IRAs and more

To determine the Best Stock Brokers and Robo-Advisors awards for 2024, The Ascent’s experts evaluated accounts with our ratings model, focusing on industry factors and user benefits, including:

  • Assets and portfolio options
  • Account variety (like 529, custodial, IRAs, and trusts)
  • Features like tax loss harvesting, research, and customer service
  • Trading platform and mobile app ratings

The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (1)

Best Stock Broker Overall

Fidelity

Rating image, 5.0 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (2)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (3)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (4)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (5)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (6)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (7)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (8)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (9)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (10)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (11)

5.0/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (12)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (13)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (14)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (15)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (16) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (17)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (18)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (19)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (20) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (21)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (22)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (23) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (24)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (25) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (26) = Poor

Fidelity is one of the largest and one of the most well-rounded brokerages available in the U.S. today. Importantly, Fidelity offers $0 commission for online stock and ETF trades, plus a high-quality mobile app that's good for both beginners and seasoned investors.

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Fidelity disclosure

Fractional share quantities can be entered out to 3 decimal places (.001) as long as the value of the order is at least $1.00. Dollar-based trades can be entered out to 2 decimal places (e.g. $250.00)

The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (27)

Best Stock Broker for Beginners

SoFi Active Investing

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (28)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (29)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (30)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (31)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (32)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (33)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (34)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (35)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (36)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (37)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (38)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (39)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (40)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (41)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (42) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (43)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (44)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (45)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (46) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (47)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (48)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (49) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (50)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (51) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (52) = Poor

SoFi has built a robust and valuable ecosystem to help manage your money in one place. SoFi Active Investing enhances that ecosystem with $0 stock commissions and low account minimums.

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The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (53)

Best Stock Broker for Options Trading

Tastytrade

Rating image, 4.0 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (54)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (55)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (56)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (57)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (58)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (59)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (60)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (61)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (62)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (63)

4.0/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (64)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (65)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (66)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (67)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (68) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (69)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (70)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (71)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (72) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (73)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (74)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (75) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (76)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (77) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (78) = Poor

A true options-first broker that sprinkles in the ability to trade mostly stocks, ETFs, and futures. The standouts are its options trading platform and commission structure.

Read full review

tastytrade, Inc. (“tastytrade”) has entered into a Marketing Agreement with Marketing Agent (“Marketing Agent”) whereby tastytrade pays compensation to Marketing Agent to recommend tastytrade’s brokerage services. The existence of this Marketing Agreement should not be deemed as an endorsem*nt or recommendation of Marketing Agent by tastytrade and/or any of its affiliated companies. Neither tastytrade nor any of its affiliated companies is responsible for the privacy practices of Marketing Agent or this website. tastytrade does not warrant the accuracy or content of the products or services offered by Marketing Agent or this website. Marketing Agent is independent and is not an affiliate of tastytrade.

tastytrade was previously known as tastyworks, Inc.

The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (79)

Best Stock Broker for International Trading

Interactive Brokers

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (80)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (81)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (82)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (83)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (84)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (85)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (86)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (87)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (88)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (89)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (90)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (91)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (92)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (93)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (94) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (95)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (96)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (97)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (98) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (99)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (100)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (101) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (102)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (103) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (104) = Poor

Interactive Brokers' Trader Workstation offers access to more than 150 markets around the globe, several times more markets than any other discount brokerage firm. Investors can also trade assets in 27 different currencies.

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The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (105)

Best Stock Broker for IRAs

Charles Schwab

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (106)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (107)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (108)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (109)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (110)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (111)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (112)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (113)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (114)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (115)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (116)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (117)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (118)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (119)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (120) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (121)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (122)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (123)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (124) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (125)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (126)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (127) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (128)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (129) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (130) = Poor

Schwab sports hundreds of no-commission ETFs and the largest amount of no-transaction-fee mutual funds of any broker we evaluated, and individual stock trades are now $0. Its lineup of retirement accounts expands beyond just online access to robust account management capabilities via its mobile app.

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The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (131)

Best Robo Advisor Overall

Wealthfront

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (132)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (133)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (134)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (135)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (136)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (137)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (138)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (139)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (140)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (141)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (142)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (143)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (144)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (145)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (146) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (147)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (148)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (149)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (150) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (151)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (152)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (153) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (154)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (155) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (156) = Poor

If you have a large account balance or are in a high tax bracket, Wealthfront could be great for you as tax-loss harvesting can result in significant savings. Robo trading and advising capabilities are just one of the many investor-friendly features that help to simplify the process.

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The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (157)

Best Robo Advisor for IRAs

Betterment

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (158)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (159)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (160)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (161)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (162)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (163)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (164)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (165)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (166)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (167)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (168)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (169)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (170)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (171)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (172) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (173)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (174)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (175)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (176) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (177)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (178)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (179) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (180)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (181) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (182) = Poor

Betterment offers a wide array of investment services and account types, along with essential cash management features such as a high-yield cash account. Best yet, Betterment is now offering up to one year managed free. Top it off with one the best robo investors available, and Betterment is a perfect fit for investors of every experience level.

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Betterment disclaimers

†Betterment Cash Reserve ("Cash Reserve") is offered by Betterment LLC. Clients of Betterment LLC participate in Cash Reserve through their brokerage account held at Betterment Securities. Neither Betterment LLC nor any of its affiliates is a bank. Through Cash Reserve, clients' funds are deposited into one or more banks ("Program Banks") where the funds earn a variable interest rate and are eligible for FDIC insurance. Cash Reserve provides Betterment clients with the opportunity to earn interest on cash intended to purchase securities through Betterment LLC and Betterment Securities. Cash Reserve should not be viewed as a long-term investment option.

Funds held in your brokerage accounts are not FDIC‐insured but are protected by SIPC. Funds in transit to or from Program Banks are generally not FDIC‐insured but are protected by SIPC, except when those funds are held in a sweep account following a deposit or prior to a withdrawal, at which time funds are eligible for FDIC insurance but are not protected by SIPC.See Betterment Client Agreements for further details.Funds deposited into Cash Reserve are eligible for up to $1,000,000.00 (or $2,000,000.00 for joint accounts) of FDIC insurance once the funds reach one or more Program Banks (up to $250,000 for each insurable capacity—e.g., individual or joint—at up to four Program Banks). Even if there are more than four Program Banks, clients will not necessarily have deposits allocated in a manner that will provide FDIC insurance above $1,000,000.00 (or $2,000,000.00 for joint accounts). The FDIC calculates the insurance limits based on all accounts held in the same insurable capacity at a bank, not just cash in Cash Reserve. If clients elect to exclude one or more Program Banks from receiving deposits the amount of FDIC insurance available through Cash Reserve may be lower. Clients are responsible for monitoring their total assets at each Program Bank, including existing deposits held at Program Banks outside of Cash Reserve, to ensure FDIC insurance limits are not exceeded, which could result in some funds being uninsured. For more information on FDIC insurance please visitwww.FDIC.gov.Deposits held in Program Banks are not protected by SIPC. For more information see thefull terms and conditionsandBetterment LLC's Form ADV Part II.

**The annual percentage yield ("APY") on the deposit balances in Betterment Cash Reserve ("Cash Reserve") is 4.00% and represents the weighted average of the APY on deposit balances at the banks participating in Cash Reserve (the "Program Banks") and is current as of Feb. 6, 2023. This APY is variable and subject to change daily. Deposit balances are not allocated equally among the participating Program Banks. A minimum deposit of $10 is required, but there is no minimum balance required to be maintained. The APY available to a customer may be lower if that customer designates a bank or banks as ineligible to receive deposits. APY applies only to Cash Reserve and does not apply to checking accounts held through Betterment Checking. Cash Reserve and Betterment Checking are separate offerings and are not linked accounts.

For Cash Reserve (“CR”), Betterment LLC only receives compensation from our program banks; Betterment LLC and Betterment Securities do not charge fees on your CR balance.

The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (183)

Best Robo Advisor for Low Costs

SoFi Automated Investing

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (184)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (185)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (186)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (187)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (188)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (189)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (190)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (191)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (192)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (193)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (194)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (195)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (196)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (197)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (198) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (199)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (200)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (201)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (202) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (203)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (204)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (205) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (206)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (207) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (208) = Poor

With no management fee or account minimum, anyone can get started with SoFi Automated Investing and cut their costs.

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The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (209)

Best Online Trading Platform

Charles Schwab

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (210)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (211)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (212)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (213)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (214)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (215)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (216)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (217)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (218)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (219)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (220)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (221)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (222)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (223)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (224) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (225)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (226)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (227)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (228) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (229)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (230)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (231) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (232)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (233) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (234) = Poor

Charles Schwab has aggressively slashed fees on its mutual funds and ETFs, eliminated common account fees, and lowered its base commissions to $0 per trade, making it one of the least-expensive brokers.

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The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (235)

Best Stock Broker for ETFs

Vanguard

Rating image, 4.5 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (236)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (237)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (238)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (239)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (240)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (241)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (242)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (243)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (244)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (245)

4.5/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (246)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (247)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (248)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (249)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (250) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (251)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (252)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (253)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (254) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (255)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (256)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (257) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (258)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (259) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (260) = Poor

Vanguard is the pioneer of the low-cost index fund. While you can trade Vanguard's excellent ETFs without commissions other places, a Vanguard brokerage account also gives you commission-free access to its mutual fund family that can't be found elsewhere.

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Vanguard disclosures

Visit vanguard.com to obtain a prospectus or, if available, a summary prospectus, for Vanguard and non-Vanguard funds offered through Vanguard Brokerage Services. The prospectus contains investment objectives, risks, charges, expenses, and other information; read and consider carefully before investing.

Options are a leveraged investment and are not suitable for every investor. Options involve risk, including the possibility that you could lose more money than you invest. Before buying or selling options, you must receive a copy of Characteristics and Risks of Standardized Options issued by OCC. A copy of this booklet is available at theocc.com. It may also be obtained from your broker, any exchange on which options are traded, or by contacting OCC at 125 S. Franklin Street, Suite 1200, Chicago, IL 60606 (888-678-4667 or 888-OPTIONS). The booklet contains information on options issued by OCC. It is intended for educational purposes. No statement in the booklet should be construed as a recommendation to buy or sell a security or to provide investment advice. For further assistance, please call The Options Industry Council (OIC) helpline at 888-OPTIONS or visit optionseducation.org for more information. The OIC can provide you with balanced options education and tools to assist you with your options questions and trading.

Commission-free trading of Vanguard ETFs applies to trades placed both online and by phone. All ETFs are subject to management fees and expenses; refer to each ETF's prospectus for more information. Account service fees may also apply. All ETF sales are subject to a securities transaction fee. See the HYPERLINK "https://investor.vanguard.com/investing/transaction-fees-commissions/etfs" Vanguard Brokerage Services commission and fee schedules for full details.

Vanguard funds not held in a brokerage account are held by The Vanguard Group, Inc., and are not protected by SIPC. Brokerage assets are held by Vanguard Brokerage Services, a division of Vanguard Marketing Corporation, member FINRA and SIPC.

Vanguard Marketing Corporation, Distributor of the Vanguard Funds

The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (261)

Best Stock Broker for Mutual Funds

J.P. Morgan Self-Directed Investing

Rating image, 4.0 out of 5 stars.The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (262)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (263)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (264)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (265)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (266)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (267)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (268)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (269)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (270)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (271)

4.0/5Our ratings are based on a 5 star scale.5 stars equals Best.4 stars equals Excellent.3 stars equals Good.2 stars equals Fair.1 star equals Poor.We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (272)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (273)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (274)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (275)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (276) = Best
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (277)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (278)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (279)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (280) = Excellent
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (281)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (282)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (283) = Good
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (284)The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (285) = Fair
The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (286) = Poor

One of the few brokers we've come across with a $0 mutual fund commission. The fact that you can manage your J.P Morgan self-directed and separate robo-advisor accounts under one roof is a nice plus.

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I'm an enthusiast with extensive knowledge of the stock brokerage industry, particularly in evaluating and comparing different brokers and robo-advisors. I've been actively involved in the financial markets, and my insights are shaped by hands-on experience.

Now, let's delve into the concepts mentioned in the article:

  1. Best Stock Broker Overall: Fidelity

    • Fidelity is highlighted as one of the largest and most well-rounded brokerages in the U.S.
    • Noteworthy for offering $0 commission for online stock and ETF trades.
    • Features a high-quality mobile app suitable for both beginners and seasoned investors.
    • Allows fractional share quantities down to 3 decimal places.
  2. Best Stock Broker for Beginners: SoFi Active Investing

    • SoFi is commended for building a robust ecosystem for managing money.
    • SoFi Active Investing stands out with $0 stock commissions and low account minimums.
  3. Best Stock Broker for Options Trading: Tastytrade

    • Described as a true options-first broker with the ability to trade stocks, ETFs, and futures.
    • Highlights include options trading platform and commission structure.
  4. Best Stock Broker for International Trading: Interactive Brokers

    • Interactive Brokers earns recognition for offering access to over 150 markets globally.
    • Investors can trade assets in 27 different currencies.
  5. Best Stock Broker for IRAs: Charles Schwab

    • Schwab is acknowledged for its extensive range of no-commission ETFs and no-transaction-fee mutual funds.
    • Offers robust account management capabilities via its mobile app.
  6. Best Robo Advisor Overall: Wealthfront

    • Wealthfront is praised for its tax-loss harvesting feature, particularly beneficial for those with large account balances or in high tax brackets.
    • Robo trading and advising capabilities are highlighted.
  7. Best Robo Advisor for IRAs: Betterment

    • Betterment is recognized for offering a wide array of investment services and account types.
    • Highlights include a high-yield cash account and up to one year managed free.
  8. Best Robo Advisor for Low Costs: SoFi Automated Investing

    • SoFi Automated Investing is commended for having no management fee or account minimum, making it accessible to all.
  9. Best Online Trading Platform: Charles Schwab

    • Schwab is lauded for aggressively slashing fees on mutual funds and ETFs, eliminating common account fees, and lowering base commissions to $0 per trade.
  10. Best Stock Broker for ETFs: Vanguard

    • Vanguard is recognized as the pioneer of low-cost index funds.
    • Vanguard brokerage account offers commission-free access to its mutual fund family.
  11. Best Stock Broker for Mutual Funds: J.P. Morgan Self-Directed Investing

    • J.P. Morgan is highlighted for being one of the few brokers with a $0 mutual fund commission.
    • Emphasizes the convenience of managing both self-directed and robo-advisor accounts under one roof.

These insights provide a comprehensive overview of the best options in various categories within the stock brokerage and robo-advisory space for 2024.

The Ascent’s 2024 Stock Broker and Robo-Advisor Awards | The Motley Fool (2024)

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